Synopses & Reviews
The old saying is wrong—winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.
Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.
Synopsis
A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).
Synopsis
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun then gets really hard, and not much fun at all. You might be in a Dip a temporary setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you ll earn profits, glory, and long-term security.
Whether you re an intern or a CEO, this fun little book will help you figure out if you re in a Dip that s worthy of your time, effort, and talents. The old saying is wrong winners do quit, and quitters do win."
Synopsis
Finally available in bookstores, Seth Godins cult classic on the future of marketing For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.
The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal. The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.
In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.
People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.
About the Author
SETH GODIN is the author of eighteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change:
Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, Purple Cow, Free Prize Inside!, All Marketers Are Liars, Small Is the New Big, The Dip, Meatball Sundae, Tribes, and
Poke the Box. He is the CEO of Squidoo.com and a very popular lecturer. His blog is one of the most influential business blogs in the world, and consistently one of the one hundred most popular blogs on business and marketing.